Featured Engagement
Case Study Seven

Swiftora Consulting Limited was commissioned to conduct a feasibility study and develop a business plan for an investor exploring opportunities in the retail distribution sector. Through comprehensive market research, stakeholder interviews, and detailed analysis, we explored opportunity within the FMCG distribution space, alongside key operational and market challenges.

Building on these insights, we crafted a strategic, scalable business plan designed to navigate the complexities of the market and position the investor for long-term success. This featured engagement highlights Swiftora’s expertise in delivering actionable, data-driven strategies that turn opportunities into thriving businesses.

FEASIBILTY STUDY & BUSINESS PLANNING

A Strategic Look at FMCG Distribution Opportunities in Kenya

At Swiftora Consulting Limited, we pride ourselves on delivering data-driven insights and strategic guidance to investors seeking new opportunities. In early 2025, we were engaged by a private investor interested in exploring opportunities within the retail distribution sector. Our assignment was two-fold: first, to conduct a comprehensive feasibility study, and subsequently, to develop a robust business plan based on our findings.

The Implementation

Our approach to the project began with an in-depth market analysis. We undertook extensive primary and secondary research to understand the current dynamics of the retail distribution sector, particularly focusing on emerging local markets with high growth potential. Through interviews with key stakeholders, including suppliers, retailers, logistics providers, and industry regulators, we gathered critical qualitative insights. This was supplemented with a thorough review of existing market data, trends, and economic forecasts.

Key factors we assessed during the feasibility study included market demand, competitive landscape, operational challenges, regulatory environment, and the evolving needs of both urban and peri-urban consumers. We paid particular attention to supply chain infrastructure, consumer purchasing behaviour, and technological advancements that could either support or hinder new entrants.

Based on these insights, Swiftora Consulting Limited proceeded to develop a detailed business plan tailored to the investor’s goals. The business plan outlined the strategic positioning, market entry approach, operational framework, financial projections, and risk mitigation strategies necessary for success. Special focus was given to building a scalable distribution model leveraging digital technologies for inventory management, customer engagement, and route optimization.

Takeaways

Throughout the project, we maintained close collaboration with the client, providing regular updates, validating assumptions, and incorporating their vision into the final deliverables. Our recommendations were pragmatic, actionable, and aligned with current market realities, ensuring the investor had a clear, confident path forward.

The outcome of our work not only equipped the investor with a viable roadmap to enter the retail distribution market but also positioned them to build a resilient and profitable business in a competitive landscape. At Swiftora Consulting Limited, we view this project as a testament to our commitment to excellence, strategic thinking, and partnership in driving our clients’ success.