Featured Engagement
Case Study Two

The Zuri Nzilani Foundation is leading a powerful movement to transform maternal and newborn health outcomes, focusing on reducing maternal mortality and promoting the well-being of mothers across communities. In partnership with Swiftora Consulting Limited, the Foundation has amplified its impact through strategic communication campaigns, community training, and innovative project development.

By centering empathy, cultural relevance, and strategic storytelling, this collaboration has inspired real change—driving up awareness, strengthening health-seeking behaviours, and attracting vital new funding. Together, we are proving that effective communication is not just about sharing information; it’s about saving lives, building trust, and empowering communities for a healthier future.

ZURI NZILANI FOUNDATION

Transforming Maternal Health Outcomes Through Strategic Messaging

Maternal and newborn health continues to be a critical challenge in many regions, with high rates of maternal mortality threatening the well-being of communities. In response to this urgent need, the Zuri Nzilani Foundation has taken a leading role in advocating for improved maternal health services, focusing on reducing preventable deaths and enhancing the quality of care for mothers and their newborns.

In 2024, Swiftora Consulting Limited was privileged to join this important mission, partnering with the Foundation to strengthen their communication efforts through strategic campaigns, training development, and impactful concept notes. Our collaboration has been rooted in the shared belief that effective communication is central to achieving lasting health outcomes.

Our Strategic Approach

To support the Zuri Nzilani Foundation’s vision, Swiftora Consulting Limited deployed a comprehensive, phased communication strategy. First, we developed a series of strategic communication campaigns designed to raise awareness, educate, and inspire action. These campaigns used culturally resonant storytelling, local languages, and trusted communication channels such as community radio, social media, and local gatherings. Through embedding key health messages in familiar narratives, the campaigns helped bridge the gap between knowledge and action.

Alongside public-facing campaigns, we created detailed training reports and manuals tailored for health workers, community health volunteers, and grassroots advocates. These resources equipped them with practical communication techniques, role-playing exercises, and case studies to help them engage diverse audiences effectively and respectfully. Building the capacity of these frontline communicators was critical to ensure that messages were not only delivered, but understood and embraced.

Recognizing the importance of sustainable growth, we also supported the Foundation in developing well-structured concept notes to attract new funding and partnerships. These documents clearly articulated program goals, innovation strategies such as mobile health clinics, and measurable outcomes, positioning the Foundation as a strong candidate for both local and international support.

Looking Ahead

The partnership between the Zuri Nzilani Foundation and Swiftora Consulting Limited stands as a testament to the transformative power of strategic communication. By aligning strong messaging with community realities, we contributed to meaningful shifts in health-seeking behaviour and helped lay the foundation for improved maternal and newborn outcomes. At its heart, this collaboration proves that communicating care is more than a slogan; it is a strategy for saving lives, strengthening communities, and building a healthier future for all. Swiftora Consulting Limited remains proud to support the Zuri Nzilani Foundation’s mission, and we look forward to continuing this journey of impact, innovation, and hope.